THE 'Classic cHEESE' PIZZA
STUDIO EXCLUSIVE - 01MPT
Cheesy, in the best p0ssible way
£625.00
AU$1,400
US$825
PLEASE NOTE: The first UK release of this watch will take place exclusively at the British Watchmakers’ Day Event on 7th March, where attendees will have the first opportunity to purchase in person.
The first AU release of this watch will take place exclusively at a special event held at the Time+Tide Studio in Melbourne on the 5th March, where attendees will have the first opportunity to purchase in person.
Keeping things simple — bright, warm, and unmistakably classic. A rich gradient dial captures the glow of melted cheese and tomato beneath polished stainless steel, while a missing slice offers a quiet nod to the cult status of the New York pizza slice. There’s no shame in keeping it traditional. No extras, no drama. Just cheese, sauce, and a reminder that less really can be more.
A QUIET TRIBUTE TO THE SLICE IN ITS PUREST F0RM
Picture a classic cheese pizza slice, served simply. Just cheese and sauce, nothing more. Bright, balanced, and instantly recognisable for exactly what it is. Here, that everyday icon is translated into polished steel and soft texture; a warm cheese-toned dial interrupted by a single slice physically pulled away, a quiet nod to the enduring ritual of New York’s most familiar staple
SPECIFICATIONS
Serious about the small stuff
CASE
Case dimensions
Ø38.5mm * W12.9mm
Lug to lug
44.5mm
Material
316L Stainless Steel – PVD coated
Lug Width
20mm
Architecture
3-part case construction
Water-resistance
5 ATM
DIAL
Dial
2-layer with a satin sandblast base dial and coarse dégradé top dial
Lume
Super-LumiNova C3
Crystal
Sapphire crystals
Function
Tachymeter markings
MOVEMENT
Calibre
Bespoke ST-1901B Seagull Manual Winding
Winding crown
Clockwise wind system
Power reserve
Chronograph off = 50h Chronograph on = 45h
Beat Rate
21,600
Functions
Hours, minutes, seconds, chronograph and tachymeter
Accuracy
-10/+15 s/d
STRAP
Band
20mm tapered to 16mm Leather strap by The Strap Tailor
Spring bars
Quick-release
Buckle
Signed 316L Stainless Steel
THE PIZZA STORY SO FAR
The April Fo0L’s joke gone wrong
On the 1st April 2023, Studio Underd0g founder Richard Benc, and Andrew McUtchen, Time+Tide’s founder tried pulling the perfect April Fo0l’s prank, teasing a watch with a unique pizza-themed dial. It was never meant to happen, but what was supposed to be some harmless pizza-related fun, turned into something much, much bigger.
Things quickly got out of hand by the time the fake launch time arrived a few hours later, as over 20,000 Studio Underd0g fans and pizza lovers alike descended to the website to snag a slice of what was to come. Except… April Fo0ls! Oops…
The pizza watch came to life
With the fake design out there, uproar ensued, and threats of violence rolled in if it didn’t get made. But that wasn’t the only problem on Rich and Andrew’s hands, because while everyone loved the Pepper0ni concept watch, the people wanted to know where the hell was the ham and pineapple?!
And so, by January 2024, hands had been forced, and the Pepper0ni & Hawaiian duo were cooked up for real. But there was a twist, the only way you could get one was at the Time+Tide Studio, or have it delivered by hand, in person by Andrew or Richard. This was going to get interesting.
Everyone gets a slice
Throughout 2024, the delivery boys toured all over the UK and further afield, hand-delivering pizza watches at watch events across Melbourne, Geneva, Chicago, San Francisco and New York. British Watchmakers in London was particularly memorable, along with endless pizza parties all over the world, allowing everyone to grab a slice of their favourite flavour.
Extraordinary demand called for extraordinary measures, so Studio Underd0g decided to roll out a short online sales window too, which proved to be a massive success, with the Pizza watches outselling wristwatch giants Rolex for the day!
The final stretch
After seeing Rich traveling all the way to Sydney Australia just to hand deliver one Pizza watch to a giveaway winner, the world tour was coming to an end. By November, the remaining Pepper0ni’s and Hawaiian’s were running low. The final pizza party, and the final opportunity to get one was drawing near.
And so, marking the occasion, a huge pizza themed bash was held at the Time+Tide Studio in London, where the Pizza Unique Charity Auction took place. The auction for the final Pepper0ni watch closed at an incredible US$17,000, the proceeds of which went to Mary’s Meals, serving life-changing meals to children across the globe.
But the party didn’t end there
don’t regret it one bit. The next chapter of the Pizza Watch story is here in all its charred,
darkened glory. The edges have blackened, the cheese has bubbled into a blistered crust, the
Burnt Pepper0ni is here.
And alongside it, an ode to an American staple. The classic pizza slice; simple, iconic, and
unmistakably woven into American culture. Reimagined on the physically sliced dial, stripped
back to all that matters: cheese, tomato, and the perfect slice. The Classic Cheese turns a familiar
symbol into something lasting on the wrist.
THE 'Burnt Pepper0ni' PIZZA
STUDIO EXCLUSIVE - 01BPB
0verdone, but done right
£700.00
AU$1,550
US$925
The Burnt Pepper0ni Watch looks like it was forgotten at the back of the oven — darkened, charred, and finished with a perfectly crispy edge. Deep gradients shift through toasted orange into blackened tones, echoed by a black PVD ‘burnt’ case, paired with a matching black PVD steel bracelet and an additional black leather strap for a softer take on the same smouldering theme. Playful in concept, serious in execution, and unmistakably Studio Underd0g.
THE 'Classic Cheese' PIZZA
STUDIO EXCLUSIVE - 01MPT
Cheesy, in the best p0ssible way
£625.00
AU$1,400
US$825
Keeping things simple — bright, warm, and unmistakably classic. A rich gradient dial captures the glow of melted cheese and tomato beneath polished stainless steel, while a missing slice offers a quiet nod to the cult status of the New York pizza slice. There’s no shame in keeping it traditional. No extras, no drama. Just cheese, sauce, and a reminder that less really can be more.